Effective Business Writing Skills

Writing is not merely putting words on a page. It is using words that make sense and expressing an idea in the clearest possible way

All firms must convey a first-class professional image to stay ahead of the competition and it is paramount that all examples of written communication are faultless. As your professional reputation can be enhanced or ruined by the documentation that you write, it is essential that the style, content and message of your writing is concise, correct and appropriate. The ability to communicate information and findings effectively is a key skill. By mastering the skills of planning, structuring and writing, you will possess an additional competence that is vital to the relationship between you and your clients.

This course covers:

WRITTEN COMMUNICATION - THE RULES

  • Reviewing the basic rules of writing - clarity, brevity, accuracy
  • The essential guide to grammar, punctuation, sentences and paragraphs
  • Keeping your communication simple - avoiding jargon, slang, clichés and complicated vocabulary

CHOOSING AN APPROPRIATE STYLE TO PRESENT YOUR INFORMATION

  • Choosing the appropriate tone and style for your document
  • Presenting your information effectively

STRUCTURING A DOCUMENT

  • Clarifying the purpose and objectives of your documents
  • Gathering information and organising your ideas into a logical sequence
  • Applying a logical structure to the documents

THINKING OF YOUR AUDIENCE

  • Making your message clear, expressing yourself in a clear, concise and professional manner
  • Writing with impact
  • Ensuring that your writing cannot be misinterpreted

APPROPRIATE MODE OF COMMUNICATION

  • Letter
  • Memo
  • Email

PROOFREADING

  • Catch errors in daily communications
  • Increase the accuracy of memos, letters, emails, reports
  • Increase the speed of finding errors
  • Present a professional image in all written communication

BY THE END OF THE COURSE YOU WILL BE ABLE TO:

  • Understand and apply the principles and techniques of effective writing
  • Choose an appropriate style of writing to suit the message that you wish to convey
  • Produce written documents that are clear, concise, professional and get your message understood
  • Save time through enhanced writing skills
What does your fee include?
  • Coffee & Danish on arrival
  • 2 course buffet lunch
  • printed certificate
  • Delegate Stationary
  • Refreshments on tap all day
On successful completion each candidate will receive a course certificate.